News

Category: Uncategorized

Seth Dallaire, one of Amazon’s most prominent ad executives, is leaving the company for a new chief revenue role at e-commerce startup Instacart. On Friday, Instacart announced the appointment of Dallaire, setting the stage for his departure from Amazon, where he had been instrumental in establishing the company’s growing ad business. As head of global …

View Post

Category: Uncategorized

McDonald’s has chosen Wieden & Kennedy, New York as its lead creative agency in the U.S., delivering a blow to Omnicom Group’s DDB three years after it emerged the victor in the chain’s creative shootout. The move toward an independent creative agency is a major shift for the country’s largest restaurant chain, which has for decades worked with …

View Post

Category: Uncategorized

Music videos can’t pay their way to the top of YouTube’s charts anymore. The online video giant said it will no longer count views from paid advertisements in its one-day record tallies, ending a controversial music-industry practice—and diminishing a sales stream for YouTube. The unit of Alphabet Inc.’s Google has touted its role as a …

View Post

Category: Uncategorized

September is officially in full swing so it’s back to business.  This week, Martin Sorrell’s S4 Capital reports first-half-of-the-year revenue rose 41.6 percent to 88 million pounds ($108.5 million), billings were up 44.4 percent to $227 million, and gross profit increased 44 percent to $86.5 million. In line with forecasts, the company says July pro-forma revenue …

View Post

Category: Uncategorized

As an entrepreneur, if you don’t pay full attention to your audience’s problems, you’ll never be able to cater to their needs (which is kind of the whole point). Your target market holds the key to the success or failure of your business. Without them, you have no one to market to, and if you …

View Post

Category: Uncategorized

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension for its biggest brand as well as Bud Light …

View Post

Category: Uncategorized

Just briefly: Bring-your-own bun: Popeye’s is still milking its chicken-sandwich shortage for all it is worth, this time with a jokey video inviting customers to make their own. As Ad Age’s Jessica Wohl writes, the video, by GSD&M, suggests diners buy three chicken tenders and put them on a bun from home. However, there’s still …

View Post