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Amazon’s singing boxes might need to sing a little more cheerfully this holiday season. A recent report from Bain & Co. found that consumer sentiment about the e-commerce giant is declining, something that could prove problematic for the retailer as it enters the crucial holiday selling period. “Consumers are certainly expressing some negativity about Amazon, …

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Yandex, a company often called the Google of Russia, says it struck a partnership deal that will connect its ad network into TikTok, the Chinese-based viral video app. On Friday, Yandex announced the unique partnership, which is a sign that TikTok is starting to open its ad platform. “We will offer video ads within TikTok users’ …

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Major shifts are being made to streamline global Dentsu Aegis Network agency, McGarryBowen. Effective immediately, the network’s global offices will all operate under a single unified umbrella led by Founder and Global Chairman Gordon Bowen, who is also the global chief creative officer of Dentsu. “With growth and momentum fueling us, the time has come to unify …

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WeatherTech and Kia—two longtime Super Bowl advertisers—are coming back to the game. Both brands today confirmed their return, bringing the number of confirmed Super Bowl advertisers to three. Avocados from Mexico in October said it would air its sixth consecutive Super Bowl ad. Kia, which is extending its streak to 11 years, did not confirm details on its ad plans, …

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Leaders from Patagonia, Democracy Works and the Ad Council’s strategic consultancy, Ad Council Edge, weigh in on the relationship between purpose-driven marketing and driving voter turnout in the 2020 election. The Ad Council and Democracy Works recently partnered to release “Driving Voter Turnout in 2020: Research on Effective Messaging Strategies for Each Generation.” Lisa Sherman, …

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