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Schick marketer Edgewell Personal Care’s withdrawal from its nearly $1.4 billion acquisition of Harry’s earlier this month after an antitrust complaint by the Federal Trade Commission is raising questions about the future of the shaving business and other direct-to-consumer brands. Some investment bankers believe Harry’s will have trouble finding another buyer, certainly one as motivated …

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Gatorade continues to fend off competition in the sports drink sector with its latest variety, called Juiced—and it’s hoping to get pre-adolescent athletes hooked on the new brand.  The juiced-based sports drink will contain the same level of electrolytes as regular Gatorade and come in flavors including mixed berry, apple raspberry and citrus berry punch, according to a …

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Two days after Burger King released a 45-second time-lapse video showing a Whopper wilting, sagging and growing mold over the course of a month, brands have piled on with everything from accolades to swipes at the fast food giant’s bold anti-preservative campaign. The campaign, created as a joint effort between Swedish agency INGO, David Miami …

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You’ve got the greenest little baby face Soon, you won’t be able to escape The Child—even if you wanted to. The merchandising machine behind “The Mandalorian” is pumping out a massive stream of Baby Yoda products, including animatronic dolls, Operation board games, Lego minifigures, jewelry, t-shirts, Build-A-Bear Yodas, water bottles, posters, notebooks, socks, greeting cards, …

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Just in case your head’s been buried in sand: our industry has changed. Mass media advertising has given way to technology-driven, one-to-one customer experiences spanning every point of contact between brands and customers. An omnichannel media landscape has led to an explosion in the need for content. It’s safe to say that for most brands, however, …

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