Our Crew

President & Chief Creative Officer

Bill Troncone

Creative force behind T+P. A founding partner, he personally heads up the T+ P marketing team, managing and directing all campaigns, including interactive, web development, direct response, TV, radio and print.

He has had over 15+ years of experience from NYC agencies such as Greengage Associates, a New York creative boutique, Ogilvy & Mather and Romman & Tannenholtz. Bill held the position of Senior Vice President, Creative Director at Keyes Martin Advertising before opening his own agency in 1999.

He has helped build brands for a long roster of both domestic and international clients including – The United States Virgin Islands, Sun Line Cruises, Lily of France, Christian Dior, Trans World Airline, American Re-Insurance, Regent International, Caesars Atlantic City, Federated Merchandising Group, Weight Watchers, Trinitas Hospital, St. Joseph’s Hospital, Siemens Medical Systems, Schering Plough, OceanFirst Bank, Spencer Savings Bank, Retail Decisions, Linnea Worldwide, York Insurance Services, AIG and others.

Over the years Bill has been featured in various publications and has been the recipient of numerous advertising awards some of which include: The Effie Award, The One Show, The London International Award, Creativity Award, The Mobius International Award, Telly Award, New Jersey Ad Club and others.

Chief Financial Officer

Tom Yackiel

Tom is the backbone supporting T+ P Advertising. He is in charge of the Accounting and Production/Traffic Departments, and is responsible for all Human Resource issues at the agency.

Tom’s primary focus is on all things financial, but he has spent over 10 years developing his advertising expertise. He has strong agency experience in accounting, production /traffic and media. His wide range of skills allows the entireT+ P Advertising to work more efficiently and allows him to make accurate decisions concerning all aspects of the company.

Tom joined T+ P Advertising after working nine years at Keyes Martin Advertising, where he held positions as Accounting Manager, Client Accountant and Traffic Manager. A graduate of Penn State University, Tom holds a Bachelors Degree in Accounting and an Associates Degree in Biomedical Electronic & Electrical Engineering Technology.

Creative Director

Ron Rosen

There are people we meet who truly influence the life paths we choose. When Ron Rosen worked as a stock boy in an arts and crafts store, a fellow employee and art student introduced him to advertising at the School of Visual Arts. There he met a teacher, who became a mentor who introduced him to Roy Grace – his first great boss and the most award-winning art director in advertising history,.

Before long, Ron was also winning major advertising awards, like Clio’s and One Show Pencils, and he himself became a recognized name in the industry. At the age of 27, Ron created a print and TV spot for Nikon Cameras that was voted one of the best 60 ads of the 1990′s by the prestigious Advertising One Club.

More jobs and more awards followed Ron through the years. For five years Ron ran the creative department of a New York ad agency whose combined billings were $130 million. Under Ron’s guidance, and for the first time in that agency’s 25-year history, clients won several Effie Awards, which directly linked sales growth to Ron’s creative campaigns. Throughout the years, Ron has successfully created campaigns in categories as diverse as packaged goods, automotive, financial, travel, technology, and food and beverage.


Director of Public Relations

Jennifer Schwegman

Jennifer Schwegman has provided strategic public relations and marketing communications counsel to clients for over 20 years. With a diverse industry background that includes both client and agency-side experience, Jennifer has a proven track record for developing successful initiatives that yield measurable results.

She develops and manages campaigns that meet and exceed objectives while capturing the attention of media and analysts. Jennifer’s outstanding rapport with top journalists and producers has helped her earn unprecedented coverage for clients.

Providing global public relations, investor relations and branding consultation, Jennifer specializes in integrated communications programs for the financial, professional services, health, technology, manufacturing and business services sectors. Over the years, Jennifer has been privileged to help a variety of companies with their communications initiatives including such fine brands as Rollerblade, Lawson, PeopleNet, ReD and Robert Half.


Photography Director

Francesco Mastalia

Francesco Mastalia is a photographer, author and lecturer of photography. He has traveled the world photographing tribal, religious, spiritual, and indigenous people. His book DREADS, a photo documentary on the history of dreadlocks, is now in its eighth printing, sold worldwide and includes an introduction by Pulitzer Prize winning author Alice Walker.

His recent book titled “ORGANIC” Farmers & Chefs of the Hudson Valley is a photo documentary of the Hudson Valley’s organic sustainable food movement. The portraits of the farmers and chefs were photographed using the wet plate collodion process, a technique developed in the mid-19th century, when the art of photography was in its infancy.

Francesco’s photography has been exhibited in galleries and museums throughout the United States. His list of Fortune 500 clients for advertising and corporate clients have included AT&T, Hewlett Packard, Weight Watchers, Johnson & Johnson, Novartis, and Nikon.

Lead Developer

Rebecca Smallwood

Rebecca graduated from the University of Michigan (US) in 1997 with a BA in History, and then completed a Master’s in Library and Information Science from UCLA in 2001. After working for a couple of years as a Systems Librarian, she returned to school again to get a Certificate in Computer Science from Santa Monica College. Shortly thereafter, she began working as a Web Developer/Database Designer. Rebecca lives with her husband, Graham, and her two overly rambunctious cats, Zan and Jayna. In her limited spare time she enjoys reading, hiking, and quilting.

Art Director

Rudolph Troncone

Rudy is an award-winning art director and designer who earned his BFA at FIT in the heart of New York City. He has tremendous recognition in the ad industry for his R/GA face tattoo piece, which was featured in Adweek, Ad Age, and Business Insider. The piece also won a Communication Arts award. Rudy has worked on many big brands, including Adidas, Reebok, Anheuser Busch, King, ESPN+, and Instagram. However, don’t let the big brand experience fool you; he thoroughly enjoys working with innovative small-mid-sized clients as well. Any client that is open to doing great creative work, he’s all ears.

Senior Designer

Cathy Anderson

Cathy Anderson is a seasoned art director and brand designer with over 20 years in the creative field. Her background is a blend of print design and digital design, providing a unique and smart approach to brand development. She sees the big picture and the brand message in every project. And, she fully understands the important distinctions between designing for the web and designing for print.

Cathy has applied her design talents to everything from logos, catalogs and corporate collateral (including annual reports) to information product design, online marketing and websites. She also spent time teaching the next generation of designers at American University in Washington, D.C.

Cathy enjoys being in a creative field where every day brings a new challenge and an opportunity to learn, but she really loves helping businesses see their message come to life. And it shows in her work.