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First announced in 2019, “the new Facebook” (or FB5), a.k.a. the platform’s newest update, has been launching across the world. Founder Mark Zuckerberg had several goals for the update, including streamlined navigation, simplified design and “making communities as central as friends,” according to CNBC. In Facebook’s continued move toward community, brands have had to take …

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Just briefly Not for the young at heart: The deadline for Ad Age’s 40 Under 40 is fast approaching, and nobody’s getting any younger. Join the ranks of previous winners like Gary Coichy, founder and head of partnership at Pod Digital Media; Ryan Robertson, innovation director and head of multicultural marketing at Diageo; Sarah Rosen, …

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“We don’t hire Negroes in account management. Our clients would simply not accept it.” That was an actual encounter experienced by Mark Robinson, author of “Black on Madison Avenue,” who went on to have a successful 40-year career in account management at agencies including the now-defunct Lintas, Grey, Uniworld, Carol H. Williams and Spike/DDB. Robinson, …

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“We really wanted to normalize things by making period and tampon conversations as normal as periods,” Suk says. “There’s a lot of taboo really preventing people from asking the right questions, and a lot of misunderstanding when it comes to education about both your body and your periods and how you use tampons. We knew …

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Omnicom Media Group is committing $20 million for podcast ads on Spotify for the remainder of the year, saying that the company’s exclusive rights to “The Joe Rogan Experience” podcast played a large part in closing the deal. “Everything starts with content,” Catherine Sullivan, chief investment officer at Omnicom Media Group North America, told Ad …

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No matter when they’re planning, marketers always need to be budget-conscious. When a company invests money into marketing, it needs to ensure it’s getting a return on that investment. The more efficient the spend, the greater potential for big returns. To this end, marketing professionals should think carefully about where they invest the company’s budget. …

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Watch the replay here and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. Welcome to Ad Age Remotely, a streamed segment focusing on the issues of the day. Today we speak with John Osborn, CEO of OMD USA.   In this live episode, senior editor Jeanine Poggi speaks with Osborn about how the agency is tackling racism and moving beyond COVID-19. As parts …

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