Spencer Savings Bank had a 100 years history servicing local communities. But when the larger banks began to encroach on their territories, they turned to Troncone & Partners. A choice that they didn’t regret because, in 9 years of servicing their business, Spencer grew from 7 branches to 21. We accomplished this by humanizing Spencer Savings Bank messaging and positioning them as the substantial and stable institution that cares about the people in the local communities. Our efforts built emotional connections with their brand, helped Spencer navigate the crash of 2008, and even saw them thrive as they reached 3 billion dollars in assets.