Retail Decisions (ReD) is a technology company that monitors payment transactions online. Troncone & Partners created a B2B campaign that would connect ReD to online retailers in a very human way. Well, nothing creates a more human reaction than the need to protect a business from fraud and the millions of dollars it could stand to lose. Our marketing efforts positioned ReD as the leader in the fraud prevention space as their growing list of clients began to include many Fortune 500 companies. And over eight years, many directors of marketing, and even after ACI Worldwide bought the company, we had remained a steadfast partner.