We launched Find a Nursing Job.com to target recruiters with the unique needs of hiring qualified nurses. Troncone & Partners spread their message by creating a campaign that tapped into the frustrations that recruiters experience with outdated recruiting methods. The kind that happens when wasting countless hours filtering through unqualified candidates. And we portrayed the exasperation of nursing candidates who wade through over-saturated job posts with unrelated jobs and nearly impossible to complete mobile applications. It was a campaign that resonated because it not only built emotional connections with customers, but it showed how FindANursingJob.com is a remedy.