People

Creative force behind T+P. A founding partner, he personally heads up the T+ P marketing team, managing and directing all campaigns, including interactive, web development, direct response, TV, radio and print.

He has had over 15+ years of experience from NYC agencies such as Greengage Associates, a New York creative boutique, Ogilvy & Mather and Romman & Tannenholtz. Bill held the position of Senior Vice President, Creative Director at Keyes Martin Advertising before opening his own agency in 1999.

He has helped build brands for a long roster of both domestic and international clients including – The United States Virgin Islands, Sun Line Cruises, Lily of France, Christian Dior, Trans World Airline, American Re-Insurance, Regent International, Caesars Atlantic City, Federated Merchandising Group, Weight Watchers, Trinitas Hospital, St. Joseph’s Hospital, Siemens Medical Systems, Schering Plough, OceanFirst Bank, Spencer Savings Bank, Retail Decisions, Linnea Worldwide, York Insurance Services, AIG and others.

Over the years Bill has been featured in various publications and has been the recipient of numerous advertising awards some of which include: The Effie Award, The One Show, The London International Award, Creativity Award, The Mobius International Award, Telly Award, New Jersey Ad Club and others.

There are people we meet who truly influence the life paths we choose. When Ron Rosen worked as a stock boy in an arts and crafts store, a fellow employee and art student introduced him to advertising at the School of Visual Arts. There he met a teacher, who became a mentor who introduced him to Roy Grace – his first great boss and the most award-winning art director in advertising history,.

Before long, Ron was also winning major advertising awards, like Clio’s and One Show Pencils, and he himself became a recognized name in the industry. At the age of 27, Ron created a print and TV spot for Nikon Cameras that was voted one of the best 60 ads of the 1990′s by the prestigious Advertising One Club.

More jobs and more awards followed Ron through the years. For five years Ron ran the creative department of a New York ad agency whose combined billings were $130 million. Under Ron’s guidance, and for the first time in that agency’s 25-year history, clients won several Effie Awards, which directly linked sales growth to Ron’s creative campaigns. Throughout the years, Ron has successfully created campaigns in categories as diverse as packaged goods, automotive, financial, travel, technology, and food and beverage.

Francesco Mastalia is a photographer, author and lecturer of photography. He has traveled the world photographing tribal, religious, spiritual, and indigenous people. His book DREADS, a photo documentary on the history of dreadlocks, is now in its eighth printing, sold worldwide and includes an introduction by Pulitzer Prize winning author Alice Walker.

His recent book titled “ORGANIC” Farmers & Chefs of the Hudson Valley is a photo documentary of the Hudson Valley’s organic sustainable food movement. The portraits of the farmers and chefs were photographed using the wet plate collodion process, a technique developed in the mid-19th century, when the art of photography was in its infancy.

Francesco’s photography has been exhibited in galleries and museums throughout the United States. His list of Fortune 500 clients for advertising and corporate clients have included AT&T, Hewlett Packard, Weight Watchers, Johnson & Johnson, Novartis, and Nikon.

Rudy is an award-winning art director and designer who earned his BFA at FIT in the heart of New York City. He has tremendous recognition in the ad industry for his R/GA face tattoo piece, which was featured in Adweek, Ad Age, and Business Insider. The piece also won a Communication Arts award. Rudy has worked on many big brands, including Adidas, Reebok, Anheuser Busch, King, ESPN+, and Instagram. However, don’t let the big brand experience fool you; he thoroughly enjoys working with innovative small-mid-sized clients as well. Any client that is open to doing great creative work, he’s all ears.