Montefiore St. Luke’s Cornwall
Medical Center
Montefiore St. Luke’s Cornwall is more than just a local hospital. It’s an institution that has taken care of generations of family members. Within their walls are patient stories that are personal, unique, and emotional. It’s through their stories that Troncone & Partners were able to paint the picture of the excellent medical care that patients receive from their doctors. And by blending patient stories with best that technology has to offer, we created a campaign featured on the Top 2000 comScore domains. The “With you for life campaign” produced more than 8 million impressions with over 13,000 clicks to the SLCH website in less than three months. And it ultimately helped lead to the merger with the Montefiore Healthcare System.
Branding
Branding
Video
Video
Troncone & Partners created a history video from the hospital’s inception to the merger with Montefiore Medical Center. With the use of vintage photos and sound effects, we created a moving Ken Burns style video.
Website
Website
The banner campaign targeted doctors and the community based on their online behavior and geographic location. We would serve up banners to them that would link to one of our six videos on their website. The program also had a re-marketing component that would follow the potential client around and pop up on other websites. It was a prime example of how technology used correctly doesn’t have to cost us humanity.
Magazines
Magazines
The stories captured in the videos and the headlines that accompanied them executed in print, out-of-home, radio, and an aggressive online targeted banner campaign.
Web Banners
Web Banners
Out of Home
Out of Home
Newspaper
Newspaper
