It didn’t take weeks of research, days behind focus group mirrors, or endless hours of brainstorming to find that human truth that would help CPNJ connect with special needs families. For Troncone & Partners, it became apparent as we walked through our first tour. A place that’s dedicated to normalizing the school experience because they see the potential in every student. Where deep emotional connections are being built every day between teachers, aides, therapists, and students. You see it on the expression of every face. And it became the foundation of our campaign.