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Video game ad spend soars and Reddit gets an ad school: Friday Wake-Up Call

Just briefly

Snoo school: Portfolio school is often prohibitively expensive. But now meme-writing hopefuls can learn from people in the industry by logging onto Reddit. “Over the course of twelve weeks, the r/Advertising School will bring to budding creatives lessons across a range of advertising disciplines, including copywriting, art direction, production, media planning, design and more,” writes Ad Age’s Ann-Christine Diaz. Teachers include creatives from Goodby Silverstein and Partners, Grey, Truth and Consequences, Tool and Apple.

Ring Ma Bell: AT&T has agreed to stop using the phrase “5G Evolution” in its ads. Contrary to what one might expect, it doesn’t indicate that a phone has 5G capabilities (so put the torches down, coronavirus conspiracy theorists.) “The carrier has drawn ire from rival service providers, such as T-Mobile and Verizon, after updating its phones to replace the ‘LTE’ symbol commonly found atop mobile screens with ‘5Ge’—even if the phones aren’t 5G capable,” writes Ad Age’s George Slefo.

Some ‘good’ news: ViacomCBS snagged John Krasinski’s “Some Good News” in a bidding war. The eight-episode series that focused only on the eponymous good news will get a new host (womp womp), though Krasinski will stay on as executive producer and will make appearances on the show itself in some other capacity.

See you Tuesday: Wake-Up Call will go on hiatus Monday May 25 for Memorial Day and return on Tuesday the 26th. Have a good holiday!

That does it for today’s Wake-Up Call. Thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter: @adage. 

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