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Last year, the 2020 Olympics were meant to help launch NBC’s new streaming platform, Peacock, but instead, sat the year out due to COVID. For an Olympics originally destined to be tied to a streaming service in an on-demand world, it seems stuck in a prime-time linear TV world, a category that has been on the decline for years. A Trade Desk survey at the beginning of the year predicted that 27% of U.S. households would cut their pay TV subscriptions by the end of the year, which is almost double the number of people who reported cutting the cord in 2020.

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