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Watch the replay here and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. Welcome to Ad Age Remotely, a streamed segment focusing on the issues of the day. Today we speak with Nathan Young, group strategy director at Minneapolis-based agency Periscope and co-founder of the nonprofit 600 & Rising.  In this live episode, senior editor Jeanine Poggi checks in with Young on the 12 action-steps he …

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Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here. Non-hobby lobby Amazon spent a record $4.38 million on lobbying in the second quarter, Bloomberg News reports. Why this matters now: Amazon chief Jeff Bezos is about to …

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Back in April, Studio 30 contributing writer Michael Applebaum’s trend report on green fashion detailed how to meet the environmental concerns of its core millennial and Gen Z customers, fast-fashion giants H&M and Zara have been forced to adopt a more sustainable footprint and eco-friendly marketing message. “Mainstream retailers,” Applebaum wrote, “including Macy’s, Nordstrom and …

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Just briefly Supply-side economics: The Association of National Advertisers released a list of diverse suppliers that brands, agencies and production companies can work with in order to improve representation throughout their supply chains. This first iteration includes 104 companies. Additional suggestions can be sent to suggestions to email protected. RNC you later, alligator: The parts of …

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It hasn’t hurt sales noticeably. After a hiccup, where Clorox company-wide sales ended a series of double-digit gains with a 7.3 percent decline the week ended July 5, sales soared 37.8 percent the following week, according to IRI. In an interview with Ad Age, Grier talks about how the pandemic has otherwise reshaped Clorox marketing. …

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Trump has the power to cripple the business. The president could add TikTok to the U.S. entity list, which would compel American companies such as Apple Inc. and Alphabet Inc.’s Google to drop the service from their app stores. In addition, the U.S. Committee on Foreign Investment in the U.S., better known as CFIUS, is …

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Publicis Groupe stock was up nearly 14 percent on Thursday morning. The holding company declined to provide guidance for the second half of the year given the uncertainties still surrounding the pandemic. The holding company said in its earnings report that “most activities were negatively impacted” in the second quarter except its healthcare division, which remained …

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M&A goes remote Last week, Mediaocean, an advertising software company, purchased the marketing technology company 4C in an effort to keep up with the changes in TV buying. The deal entirely took place—from the initial offer to close—amid the pandemic, making for a vastly different deal-making environment and perhaps providing lessons for the future of …

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Today, more and more people are interacting with ads on their phones. Whether they’re displayed on social media platforms or pop up on web pages, ads are constantly targeting consumers on their devices. If you want your ads to stand out from others, you need to create an engaging, mobile-friendly experience. We asked a panel …

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