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Anyone in or adjacent to the marketing world knows that “content is king.” Everything you create and share with the public should always be of high quality, as it’s a representation of your brand and is what will draw people to your business. But with a never-ending demand for branded content on your blog, social …

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Ford will take over Walt Disney properties in primetime to unveil its new Bronco. Three, three-minute films introducing the Ford Bronco SUV will run on ABC, ESPN and National Geographic in each network’s first commercial break in the 8 p.m. hour on July 13. The films will be available on demand on Hulu the next …

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Sadoun said in the memo that the release of the data follows the company’s decision to close its doors on June 17 “to listen, learn and ideate ways in which we can move the diversity and inclusion mandate at Publicis forward.” “Our collective effort has led to more than 7,300 contributions, which shows your incredible commitment and engagement to create …

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Yoga-pants retailer Lululemon Athletica Inc. agreed to buy Mirror, a maker of in-home fitness equipment, for $500 million, broadening a partnership that began last year as exercise increasingly moves away from traditional gyms. Mirror will operate as a standalone company within Lululemon and retain its chief executive following completion of the deal, the companies said …

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Filled with dances, challenges and trends, TikTok has catapulted creative influencers into viral superstars. TikTok’s short-form video model lends to the preferences of younger audiences, who gravitate to the bite-sized content that combines pop culture, music, memes and their favorite influencers. As a result, TikTok has boomed to an estimated 800 million users worldwide, with …

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The novel coronavirus outbreak was met with a flood of support for the nation’s #HealthcareHeroes. Fearing the impact of going silent, brands reacted quickly to craft messaging around the aid they’re providing to families and communities of all sizes, letting consumers know they’re here to help. Months into social distancing protocols, brands have continued to …

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