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As the U.S. grapples with racial injustice, podcasters are under pressure to prove their content can resonate with Black audiences and people of color.   During the three-day 2020 IAB Podcast Upfront that concludes today, publishers, TV and podcast networks, including iHeartMedia, ViacomCBS, NPR, Vox Media and The New York Times, set out to prove to advertisers that they …

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Watch the livestream replay above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter. Welcome to a live episode of the top 5 creative brand ideas you need to know about right now. Ad Age’s Creativity Associate Editor Alexandra Jardine, Creativity Associate Editor I-Hsien Sherwood and Food Reporter Jessica Wohl come together live from London, New York …

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The name change came amid sexual harassment claims from more than a dozen former employees and a Washington Post exposé that alleged the team shot lewd videos of its cheerleaders during a swimsuit calendar photography session. The NFL is considering fining or taking other measures against the team over the accusations, and some don’t rule out pressure …

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Increasing e-commerce conversions is a high priority for online storefronts. A “conversion” means a visitor has taken a desired action that boosts your business, whether that means signing up for a newsletter or making a purchase. Ultimately, you determine the action in question, as well as the ratio of actions to visitor sessions or the …

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Millions of people are stuck inside their homes, looking for work, homeschooling their children and fighting for social equality. Consumers are exhausted, scared and mentally overloaded. Dealing with this overwhelming combination has driven them to look for brands that align with their struggle and basic beliefs. The known and familiar have an advantage at times …

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Just weeks into its April launch, Quibi was already bowing to the new pandemic realities by speeding up its product plans, introducing the ability to stream shows to TV sets—an acknowledgment that people were watching content at home. Quibi also started distributing shows on other sites like YouTube to gin up interest in its top programs like “The Stranger,” “Most …

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