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Hershey has already been talking with retailers about bringing Halloween assortments into stores earlier to spur sales, CEO Michele Buck said on a conference call in late April. Hershey wants to “be prepared for a strong recovery while also making smart choices to mitigate risk if consumer behavior remains impacted,” she said. So it is …

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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.  Problem Facebook Groups  The Associated Press is reporting that Facebook Groups created to foment distrust over coronavirus quarantines are now focused on opposing Black Lives Matter …

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The standard fee-for-service ad-agency business model is on the way out—a long-term trend that COVID has only accelerated. The standard model is simply too expensive for clients, who no longer need to pay that price. As automation takes over more agency functions, the future belongs to products. Agencies that know how to perform in the …

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Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here. Jobless data in context “The Labor Department said Thursday that initial jobless claims rose by 1.427 million,” CNBC reports. “Economists polled by Dow Jones had expected a rise …

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Moravec’s Paradox states that while machines are great at doing some things that humans find complex, they are bad at doing other things we find simple. If that’s the case, then we should really be asking ourselves: “What is the complexity in our business we can focus these machines on to make them optimal creative partners?” …

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