News

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In the decades since the new thinking on emotions’ role in decision-making emerged, there’s widespread acceptance around its importance. This is apparent in the same Forrester study, commissioned by FocusVision, where 93 percent of companies agree that consumers are more likely to spend money with a brand that they feel connected to. Additionally, 88 percent agree that better understanding of how their customers …

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Deutsch Los Angeles promoted Doris Chung to executive vice president, executive creative director. She will lead all creative for H&R Block, Mattel, Mott’s, Canada Dry and Squirt. Previously, she was SVP, group creative director at DigitasLBi where she worked with brands including American Express, Puma and P&G. Johannes Leonardo hired three creative directors: Alice Blastorah, …

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I recently read an article titled, “Can influencers and authenticity ever be compatible?” The article stated, “Influencers say their sponsored posts are authentic because they genuinely like and use the products they promote. But those posts are also intentionally meant to blend in with their organic content. For consumers, this can raise questions. When am …

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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh manages to do both. While advertisers were initially wary of ad …

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Short(er) attention spansBig-budget movies used to get drawn-out marketing campaigns that sometimes started two or three years before release. No longer. The New York Times reports that studio “executives are moving in the opposite direction, tightening efforts to as little as four or five months for major releases like ‘Aquaman,’ ‘Avengers: Endgame’ and the coming …

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An administrative law judge has ruled in favor of SAG-AFTRA in its fight against BBH over the Publicis Groupe agency’s decision to end its nearly 20-year relationship with the national board of actors union. Subject to final approval by the National Labor Relations Board, BBH will be forced to sign newly-negotiated commercials contracts with the union. This would seem to put an end …

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