Category: Uncategorized

IPG reports second quarter revenue declines and plans for more layoffs

“A main topic of our call, of course, is how the crisis has impacted our people, our clients and our business, and crucially, our focused and disciplined response to the profound challenges we are all facing,” IPG Chairman-CEO Michael Roth said on an earnings call.

During the second quarter, Roth said, the holding company “reduced staff across most of our agencies.” Other cost-savings initiatives already implemented include salary reductions and furloughs.

“With our review continuing, we anticipate that we will take additional strategic actions in the second half of the year, geared towards further structural cost reduction,” Roth said.

“Visibility to revenue remains challenging, and client decision-making difficult to forecast,” Roth added, but said he is encouraged by IPG remaining “new business positive year-to-date.”

Roth said the U.S., which made up 66 percent “of our revenue mix,” declined 8 percent organically in the second quarter.

As expected, Roth said IPG’s events business “was hit most dramatically.” He said public relations declined in the high single digits in the second quarter, as did its media, data and technology business. Roth noted that the company’s Acxiom business “continued to hold up quite well.”

‘Solid results’ for healthcare

Healthcare—as Omnicom and Publicis also reported in their earnings —”continued to grow in the quarter,” said Roth. He said FCB Health “posted a strong” second quarter and McCann Health and the healthcare business within Weber Shandwick also posted “solid results.”

Roth noted that the second quarter was also helped by “a number of significant wins and retentions of large healthcare clients” at IPG Mediabrands.

In April, 95 percent of IPG’s employees worked from home. Today, Roth said, about 50 percent of employees in Asia, 30 percent to 40 percent of employees in Europe, 10 percent of employees in the U.S. and U.K., and “less than that” in Latin America have been able to return to the office.

“We are confident the restructuring actions we have taken position IPG well for the future,” Roth said. “This is an unprecedented time, but we have a sound financial foundation in place, underpinned by the strength of our balance sheet.”

Last month, IPG became the first holding company to release its diversity makeup data and make a commitment to 600 & Rising’s 12 step action plan for agencies to tackle racism in the ad world. “We understand that we have a responsibility, and that the journey of rising to that obligation makes us a better company in every way,” Roth said.