More basketball and food
Just Egg, which makes plant-based products meant to replace eggs, named NBA players DeAndre Jordan and Jrue Holiday as its first professional athlete brand ambassadors. They’ll be working on content and engagement opportunities to promote the brand to fans, such as a cooking video that shows Jordan cooking the plant-based eggs. Just Egg will also be featured in Jordan’s “Cooking Clean” series on PlayersTV.
On the move
Subway has reshuffled its comms team, bringing on leaders in four areas: corporate and employee communications, field communications, brand public relations and multimedia. The latest moves come after the restaurant chain hired Lorri Christou, VP of public relations, communications and public affairs, in December.
Alyssa Goldfarb, Subway’s new senior director of corporate communications, was most recently at MSC Cruises; Brad Simon, senior director of brand public relations, joined from Inspire Brands, the owner of chains such as Arby’s, Buffalo Wild Wings and Jimmy John’s; Trent Stafford, director of field communications, spent four years on communications and brand engagement at McDonald’s; and Rafael Sangiovanni, director of multimedia services, previously worked at integrated marketing agency rbb Communications.
Expedia Group hired Jon Gieselman as president of Expedia Brands. He had been head of marketing at Apple.
Mack Weldon appointed Talia Handler as the menswear brand’s first chief marketing officer. She had been a brand marketing and business strategy consultant.
Contributing: Ilyse Liffreing and Adrianne Pasquarelli.