Yet, while pre-pandemic behavior is on the horizon, certain shopping habits, spurred by the coronavirus, will remain. One of those is online shopping, which has skyrocketed in recent months as locked-down consumers turn to home delivery for groceries and other items to avoid crowds.
Nearly 8 in 10 consumers are now getting items delivered from online orders, Nielsen found, compared with 7 in 10 before COVID-19. Shoppers are also pursuing new methods of delivery, like curbside pickup, a service nearly all retailers rolled out last year to better cater to customers and limit in-store visits.
To learn more about new shopping habits, attend Ad Age Next: Retail on April 20, a digital conference featuring executives from brands including Petco, eBay and Rent the Runway. Buy your tickets here.