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For three-quarters of a century now, a rite of passage for anyone moving to the Big Apple has been getting a trim at Astor Hair. Since 1947, the sprawling, budget-priced salon in the cellar of 2 Astor Place has scalped everyone from punks to pensioners, students to celebrities.

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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