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American cheese and golf get a quarantine boost: Thursday Wake-Up Call

Just briefly

‘The Future of Creativity’: Ad Age’s Creativity Awards are going virtual with an entire week of daily online programming (beginning June 15) that will focus on the very best in creativity and how it is fueling marketers and agencies through this crisis.

Car trouble: A Volkswagen ad that ran on Instagram has been pulled due to an apparently racist characterization of a dark-skinned man manipulated by a disembodied white hand. No agencies have been singled out as part of the production, and the automaker’s U.S. agency Johannes Leonardo denied any involvement in the post that appears to have come out of the brand’s German headquarters.

If you build it: Lowe’s bested rival home-improvement store Home Depot in the first quarter, with sales up 11 percent to Home Depot’s 6.4 percent. Lowe’s stayed open later, even with shortened work hours, and leveraged its locations outside of major metropolitan areas. It also advertised more, going ahead with its “Spring Black Friday” event and sponsoring the virtual NFL draft.

Cry me a river: One of the biggest anxieties of social distancing is being unable to control the actions of other people. If good sense and reason won’t keep people at a safe distance, try Burger King’s new Social Distancing Whopper, with three times the onions for a pungent reminder to stay away.

Behind the mask: We’re all learning to “smize” with masks on these days, but the Apple iPhone’s facial recognition can’t read our faces while we do it. The new iOS 13.5 update lets users input their passcode right away, without needing to wait for the system to finally realize it has no idea who you are.

That does it for today’s Wake-Up Call. Thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter: @adage. 

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